About Us

Raised by the 90s isn’t just a name — it’s a personality trait.

We grew up in a time of Lisa Frank folders, Saturday morning cartoons, dial-up internet, burned CDs, inflatable furniture, and the unshakable belief that everything was better in neon. The 90s weren’t just an era — they were a feeling. A glitter-gel-pen, butterfly-clip, Tamagotchi-beeping, mall-wandering, TRL-watching feeling.

We opened this store because we missed that.

We missed the colors. The attitude. The kitschy charm. The unapologetic fun of it all.

Somewhere along the way, everything got a little too minimal, a little too serious. Raised by the 90s was created as a way to bring back that playful energy — to wear your nostalgia, to laugh at the references only we understand, and to reconnect with the era that quietly shaped who we are.

Every item is inspired by the tiny details that made the 90s unforgettable — the inside jokes, the aesthetics, the cultural moments, and the comforting weirdness of growing up in a pre-algorithm world.

This store is for the kids who recorded songs off the radio.
For the ones who knew exactly when to flip their cassette.
For the ones who lived for Scholastic Book Fair day.
For the ones who were, and always will be… raised by the 90s.

Business Information

Raised by the 90s is an independent online store based in New York, United States.

All orders are processed and shipped from New York. We are committed to providing high-quality products and reliable customer service.

If you have any questions, you can contact us at:
support@shopraisedbythe90s.com

We typically respond within 24–48 hours.